My Production: The Way to a Sustainable Consumption of Foods – Master Thesis
It took place in 2012 within about 8 month. The advisors were Prof. Dr. Christine Goutré and Prof. Constanze Langer.
What was the challenge about? Generally a consumer does not think about where their food is from – food is available everywhere and every time. But what happens if media discovers abnormalities?
Then the consumer does not know anymore which product in the supermarket is reliable and which one is not.
The task of my Master Thesis was to find a way to raise the user's awareness of food, their production and ingredients and help them to get a sense of the right decision in the super market.
Qualitative User Research
The history of processed food dates back to the 17th century.
Key: inventions; changes and consequences in agriculture and animal keeping; changes in marketing and related consumption and scandals
The production circle of food
What is the result? The user research showed the consumer are willing to eat healthy and sustainable. But they often do not know anymore how to realize that and do it the easiest way. That does not start at cooking, but also while shopping. Caused by the mass of product and the often misleading advertising customers are completely at a loss in supermarket so that they choose the known/common product ore decide by beauty, price, or other aspects, but not by ingredients, processing oder similar.
Ideation and Wireframing
The app ‘My Production’ tracks the purchase of the user by scanning the receipt or manual entry - by this way it’s know what the user consumes. The entry page of the app visualizes the user their own consumption behavior. It is divided in components of production: fishing, agriculture, animal keeping, processing and working conditions. The healthier and more sustainable the consumption is, the better the area of the component looks like. And the more the user consumes of a component, the bigger it is. For example: a vegan user has just agriculture, processing and working condition components on their screen. In addition 3 graphs show the CO2 production, the water waste and the energy waste. These graphs are also a navigation. The user can go back in time and can have a look at their previous behavior. The size of the production components on the screen are calculated by a score system, which is based on the content
of food labels. If a product has no labels, such as ‘Bioland’, ‘Demeter’, ‘Rainforest Alliance’ and so on the legal regulations are valid. Unfortunately they are often very bad and lead to a low score. But also not all labels are good, so that it is very import to know what they mean. By choosing an area on the map the user gets more information provided. And this area in the app is the real weapon for the costumer. Based on their consumption behavior suggestions for improvements and the explanation why the behavior is not the best possible way are shown, e.g. what to take care of at the next grocery shopping or saisonal or alternative suggestions which help to get a higher score. But the user gets also praised for doing good. But there are only three suggestions/praise at once provided. Thus, the opportunity to internalize the new information is given. The alarm functionality for an information helps to get reminded and to take an action at the right time and place.
The used methods were desk research, cultural probes, interviews, observations, personas; scenarios and paper prototyping, wireframing and the used tools were InDesign, Illustrator, Flash, Photoshop, Axure, paper/pens
The project was a freelance project with the HPI (Hasso-Plattner-Institute) in Potsdam.
It was a cooperation with Bastian Steinert, Marcel Täumel, Prof. Dr. Christine Strothotte and Dr. Robert Hirschfeld and took place in 2011 within about 6 month .
What was the challenge about? Create an interaction concept and a visual design for a collaborative tool, which is used within software projects – based on the XP methodology.
What is the result? The developed concept works as a timeline. The screen is separated in two areas: a working space and a navigation space. Each area influences the other. The navigation space on the bottom of the screen gives the user a quick overview of all created user stories, iterations and releases.
Its bright area is the currently shown view of the left hugh area of the screen.
This working space enables the user to create new user stories and to edit them. A user story always consists of tasks that can be defined in the edit mode as well. The different colors of the user-stories edges show their status of process.
The developed visual design was put down in a style guide.
The used methods were Desk Research, Scenarios, Storyboards, Wireframe Prototyping, Documentation, Style Guide and the used tools were Photoshop, InDesign, Paper/Pens
Work of a Journey(wo)man
The project was a a short project during my internship at IXDS.
It took place in 2010 within 2 weeks and were advised by Julia Werner and Johannes Landstorfer .
What was the challenge about? Create a christmas card.
What is the result? After a lot of drafts and little prototypes the final version was generated: a little box with a secret message that can only be encoded by the help of the cover of the box.
The project was a university project in cooperation with the city Magdeburg.
It took place in 2010 within about 6 months . The advisor from my university were Constanze Langer and Manuela Rohde. For the desk and user research I worked in a team with Valentin Laube.
What was the challenge about? Find a way to give the inhabitants in Magdeburg (Germany) an understanding of the sculptures in their city.
What is the result? The interviews with the inhabitants showed that they take an interest in their sculpture. But they also pointed out the difficulty in finding them. Therefore I developed a guide system to make it easier to discover the sculptures in the city. It is based on two parts, which perfectly operate together as a hybrid system but work as stand-alone
system as well. It helps strangers to find their way in a city they don't know and raises awareness of the monuments, too. Two kinds of information carriers are the elements of the information guide: an analogue one with easily readable data without any further tool and a digital one that allows the user to download and save further information.
The used methods were desk research, interviews with stakeholders and users, scenarios, storyboards, idea matrix, prototyping, documentation and the used tools were proper tool for model making, Photoshop, Illustrator, Flash, Cinema 4D, paper/pens
The project was a university project.
It took place in 2009 within about 6 months. The advisor from my university were Prof. Dr. Christine Strothotte and Dr. Michael Rüger.
What was the challenge about? Create an exciting app for the Apple iPhone/iPod! Develop an app that can either be already found in the App Store - but is improvable - or an app you personally would wish to exist.
What is the result? Thus, I designed a concept of an app to help split distances and objects. Regular and irregular splittings are often a challenge – above all it has to be accurate. I utilized the camera to create a live view. On this view I put layers to show the user where to cut.
The used methods were desk research, A Day in the Life, idea generation, several prototyping methods (paper, Flash), user Tests, documentation in the form of a project diary and the used tools were Photoshop, Illustrator, Flash, paper/pens
Alternative Displays *Trails*
The project was a university project.
It took place in 2009 within about 6 months . The advisor from my university were Jelena Blank-Muhr and Jörg Schröder. During prototype development and concept refinement I worked in a team with Jessica Wegeling.
What was the challenge about? Create a concept and a hardware prototype of a non-conventional display.
What is the result? The developed concept "Trails" displays the motion of persons within a room. It displays their paths, dwell time and their haunts, but before all their places of interest. Users can follow the paths of others and discover their favorite places.
Several levels of rising and lowering cubes show the user how long and how many people people have been standing below the display. The longer people stand under a cube the more it is winded up. If nobody stands under it the cube declines more slowly than it was winded up.
A perfect application is a museum. Train stations, lobbies or other public spaces are conceivable places, too.
The used methods were desk research, scenarios, storyboards, prototyping, documentation and the used tools were proper tools for model making, Arduino, Photoshop, Illustrator, Cinema 4D, paper/pens
Searching and Finding Pictures – Bachelor Thesis
It took place in 2008 within about 5 months. The advisor from my university were Prof. Carola Zwick and Prof. Dr. Christine Strothotte.
What was the challenge about? Digital media and photography generate an enormous flood of images. Thus, a query in an image database often does not provide the desired results. Create a more efficient way in order to find pictures.
What is the result? The thesis provides a different approach for finding images. It allows to find adequate pictures faster and more efficiently. Tagging and consequently categorizing (just like popular image databases operate) allows to combine certain classes of pictures into groups. As we arrange pictures on a table to get an overview, it is possible to arrange pictures on a
digital surface. It was found that humans only need to see one third of a picture in order to draw detailed conclusions on the rest of it.
This fact makes it easy to find pictures by simply browsing in opposition to work through several pages of lists. Furthermore, the use of a tool that works with scopes and parameters only, assists in searching very precisely.
The used methods were desk research, scenarios, paper prototyping, user testing and the used tools were Flash, Photoshop, Illustrator, paper/pens
Virtual Crime Scene
The project was a university project in cooperation with University Magdeburg and their department of computer science.
It took place in 2007 within about 6 months .
The advisor from my university were Prof. Carola Zwick and from the University Magdeburg Angela Brennecke.
I worked in a team with Thomas Seidl who was responsible for the programming part.
What was the challenge about? Develop a concept for a virtual crime scenes, which police students analyze within the scope of their classes or on their own. This project was a close cooperation with the police university of applied sciences. In teams of two (a computer scientist and an interaction designer) we worked on the project.
What is the result? The developed concept is divided in two parts: The own account of each student to get an overview of their already edited crime scene and the 3D spaces of the virtual crime scenes.
A chronological visualization helps the students to keep track of the already edited crime scenes. By clicking on one of the folders/crime scenes a bird's eye view is presented to the police student.
In the left area of the screen the tools to keep records can be found: A camera, a sketch-book, a voice recorder, a case for the secured evidences to be stored, and plastic film to secure evidences like fingerprints. Clicking on objects marks and makes it possible to analyze them by using a variety of criminalistic tools.
The used methods were desk research, shadowing, scenarios, paper prototyping and the used tools were Cinema 4D, Rhino, Flash, Photoshop, Illustrator, paper/pens
The project was a university project with an external cooperation. It took place in 2006 within about 6 month .
The advisors from my university were Prof. Carola Zwick and Manuela Rohde. I was in a team with Ulrike Eulenfeldt .
What was the challenge about? Promote technical
monuments in the region of Saxony-Anhalt, Germany.
Develop a consistent print and web concept in order to be in contrast to other public images of this region.
What is the result? We created a hybrid system of a web-print combination in a corporate visual style.
The Website is based on the concept of different zoom factors. Each level presents different information on the area that is currently shown.
The user approaches the virtual monument by zooming in and discovers further facts on each level. These information cover events, hotels, restaurants, playgrounds, gas stations and more.
The last level contains information such as historical facts, a description of the working principle, a photo gallery, business hours, address and directions.
The calendar on the top right facilitates the user to plan his individual tour: Interesting information can be moved to the calendar per drag and drop. Once finished planning the trip, the user can export the schedule as a PDF-File.
Other parts of the concept are print products as flyers and posters. Eye-catching slogans raise the viewers interest.
The flyer serves as a further source of information. Every monument is presented in two brochures. One brochure explains the operation cycle and the reason for its fame in a nutshell. The second one contains a collection of brilliant photos that make you want to visit the monument.
The used methods were Desk Research, Scenarios and Paper Prototyping and the used tools were Director, Flash, Photoshop, Freehand, Paper/Pens